Floritec and Dataflor have entered into a new partnership aimed at advancing the development and distribution of garden mums.
collaboration combines the strengths of both companies to drive innovation and expand market reach.
Floritec, renowned for its global breeding expertise, is joining forces with Dataflor, a leader in cultivation and product development. By leveraging their respective strengths, the two companies plan to enhance the presence of garden mums in domestic and international markets, creating fresh opportunities for growth and innovation.
The official signing of the agreement took place between Jeroen Ravensbergen, Managing Director of Floritec, and Johan and Wouter David, owners of Dataflor. The event marked a shared commitment to a prosperous future for the garden mum segment.
Jeroen Ravensbergen expressed his enthusiasm about the partnership: “After months of planning, we are excited to officially embark on this journey. This collaboration allows us to strengthen each other’s expertise and work towards a thriving future for garden mums.” Johan David added: “This partnership enables us to bring our varieties to a wider audience while co-developing new products tailored to market needs. Together, we are unlocking significant opportunities on a regional and global scale.”
With the garden mum season approaching, the timing of this partnership could not be better. Both companies are eager to introduce innovative varieties and elevate the segment to new heights. Confidence is high that this collaboration will lead to continued success and expansion in the industry.