By Mᴀʀʏ Mᴡᴇɴᴅᴇ Not every season announces itself with grand gestures. Success, more often than not, is built quietly, and in moments that rarely make
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By Mᴀʀʏ Mᴡᴇɴᴅᴇ This industry was never built on convenience but on commitment. Despite all the pressure and uncertainty, the work continues. Flowers are still
The 2025 edition of HortiFlora wrapped up last week at Millennium Hall in Addis Ababa, marking its largest event to date, with 140 exhibitors. This
By Mary Mwende, There’s no sugarcoating it. This season is testing us. Between looming EU regulations and fresh U.S. tariffs, Kenya’s flower industry is walking
Ethiopian Airlines officially launched a cargo charter service connecting Macao International Airport in China to Adolfo Suárez Madrid–Barajas Airport in Spain. Ethiopian Airlines currently operates
by Mary Mwende, While Kenya’s flowers look great when they hit the market, the logistics behind getting them there aren’t always as smooth. There are
By Mary Mwende If you’re in the flower business, you already know that connections matter. Whether you’re a grower, buyer, supplier, or industry enthusiast, exhibitions
by Mary Mwende, Kenya’s flower industry is no stranger to international attention, but when King Willem-Alexander and Queen Máxima of the Netherlands visit, it’s more
by Mary Mwende For a long time, the flower industry has focused on large-scale growers, treating small-scale growers as a mere footnote in the larger
By Mary Mwende Around the world, more countries are slapping tariffs and trade restrictions on flower exports, making it tougher and more expensive to keep