By Mᴀʀʏ Mᴡᴇɴᴅᴇ,
For an industry that moves millions of stems across continents every week, we need to boldly speak about the story behind them. Kenya’s flowers are in the best shops, gracing the biggest events, and yet, ask a European or Middle Eastern buyer what makes a Kenyan rose different and too many still can’t answer.
That silence is costing us. We’ve built a supply chain that delivers quality, consistency, and volume. We’ve adopted global standards, trained workforces, and led on sustainability. But while we’ve focused on production and export logistics, others have been shaping the narrative around our product and maybe, not always in our favour.
It’s time we stop leaving that gap open… We don’t need glossy campaigns or big-budget branding to start. What we need is presence. Growers should speak up. Exporters should make sure clients understand not just price points but value. When buyers associate a product with pride, trust follows. And in markets where perception can be as powerful as performance, the side that owns the narrative holds the advantage.
And what better stage to reclaim that narrative than IFTEX 2025? In a few days, the industry will gather under one roof, not just to trade stems, but to set the tone for how Kenya’s flowers are seen, sold, and valued across the world. Growers, exporters, and marketers, this is your platform. Use it. We have the story. Let’s tell it!
Floriweek and Floriculture Magazine will be there too. Visit us at Booth No. H1.33.