The 2024 Dutch Flower Awards winners were revealed by Dutch Flower Group CMO|CSO Marcel Zandvliet during the 22nd edition of this event. Tying neatly in with Dutch Flower Group’s own 25th anniversary year, these Awards were judged against the theme of “long-term partnerships”.
Putting growers in the spotlight
Prior to the awards ceremony (which took place on 6 November at the RFH Aalsmeer Trade Fair), buyers from various Dutch Flower Group (DFG) companies visited the nine nominated growers to celebrate their achievements in getting through to the final round. Excitement continued to build as the event approached, and many DFG partners and business associates were present to witness this special occasion.
Recognising in-sector cooperation
As a token of appreciation for their significant contribution to the floriculture sector, Matthijs Mesken and Floor Schamp from VGB, as well as Sylvie Mamias from Union Fleurs (International Flower Trade Association), were also honoured.
Milestones reached in 2024 and looking ahead
Before the Awards ceremony got underway, DFG CEO Jan van Dam gave an update on recent developments at the company and reported on significant milestones reached during the past year. DFG sales for 2024 are expected to hit €2.3 billion, which represents a year-on-year increase of almost 5%.
He also took the opportunity to emphasise the importance of flowers and plants for human wellbeing, and underlined the power of partnership: “Close cooperation with our growers is essential for continued innovation and increasing our focus on sustainability, so we can all stand strong together in the future.”
Finally, Jan van Dam called on growers and partners to submit projects through the Dutch Flower Foundation, which is also celebrating its 25th anniversary, to continue supporting vulnerable people within our supply chain together.
Article by DFG
Photos Courtesy of Floral Daily