Dümmen Orange, a leading global breeder and propagator of ornamental flowers and plants, is making a significant impact both within the floriculture industry and in the Ethiopian community since its establishment in 2003 G.C. With a global workforce of over 6,600, including a dedicated team of 2000 employees at its Red Fox Ethiopia PLC. Koka branch, the company plays a key role in women’s empowerment by promoting them to higher management positions. This also contributes substantial foreign earnings to the Ethiopian economy.
Giving Back to the Community:
Dümmen Orange Ethiopia is committed to corporate social responsibility and actively invests in the local community. Recent initiatives include:
- Improving Sanitation: The company recently handed over 16 essential toilets to the Koka community school and public areas, promoting better hygiene and a more sustainable future.
- Supporting Community Elders: A memorandum of understanding has been signed to build the Abagada Court, honoring the Oromo Gada system—a longstanding African indigenous institution used for managing socio-economic, political, and environmental issues.
- Supporting Vulnerable Families: Dümmen Orange is dedicated to building a house annually for a vulnerable family within the community.
- Provides nutritious meals to workers at the farm: essential energy and nutrients, improving workers health.
- Contributing to the national Green Legacy Initiative: the organization propagates more than 25,000 tree seedlings annually to combat deforestation.
Innovation in Floriculture:
Dümmen Orange is at the forefront of floriculture innovation, focusing on developing stronger, healthier plants with enhanced appeal. Through dedicated research, breeders improve characteristics like color, fragrance, shape, and less visible traits such as disease resistance, yield, and growth habits.
- Cutting-Edge Breeding Technology: The Breeding Technology Centre in the Netherlands, the world’s largest breeding laboratory for ornamental crops, is a hub for international scientists, breeders, and specialists setting new standards in flower and plant genetics.
- Global Propagation Network: With over 330 hectares of production space across Africa, South and Central America, and Asia, Dümmen Orange propagates starting material, including cuttings and tissue culture, from mother stock plants.
- Driving Predictive Breeding: Dümmen Orange is leading the transition from conventional breeding to predictive breeding, utilizing precision techniques and prediction software to accelerate the creation of impactful flower and plant varieties. As a true floritech company, Dümmen Orange fosters interdisciplinary collaboration to develop innovative solutions that push the boundaries of floriculture.
