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Category: Floriweek

Market

Trade Fair Aalsmeer Celebrates 25th Anniversary

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November 06, 2025 The 25th edition of the Trade Fair Aalsmeer kicked off on Tuesday, November 4, and is set to end today, November 6,

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Production

Danziger and Progeny Breeding Join Forces to Advance Breeding Innovation in Chrysanthemum

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November 6, 2025 A strategic partnership between two family-owned breeding companies combines expertise, innovation, and shared values to bring greater value to global flower growers

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Market

Kenya’s New Price Rule Lifts Macadamia Growers

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November 20, 2025  Kenya’s macadamia industry is showing early signs of recovery after a turbulent few years, as a new government pricing policy begins to

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Production

SOCAA’s Jane Musindi on Why Agronomists Hold the Key to Africa’s Green Transition

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Bʏ Mᴀʀʏ Mᴡᴇɴᴅᴇ  November 06, 2025 “Without this bridge, science remains on paper. With it, science becomes power.” Among the most powerful messages at the

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Market

A New Market Platform for Floriculture and Fresh produce Unveiled

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November 06, 2025 Floritic, a game-changing digital market platform, was unveiled during the Trade Fair Aalsmeer 2025 and is set to transform the global floriculture

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Market

Ethiopia’s Ziway Roses PLC Shines at the First Royal FloraHolland’s Sustainability Award

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November 6, 2025 Holla Roses BV/ Ziway Roses PLC and J&P ten Have have been awarded second and third prizes for their sustainable innovations The

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Market

Emirates Deepens Kenyan Roots with Bold Cargo Expansion Strategy

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November 06, 2025 Thirty years after its first Nairobi flight, the airline is aligning its future here with Kenya’s export economy. Emirates Airlines is ramping

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Production

De Ruiter Unveils ‘We Own the Night’ Campaign with ‘Revolution Rose’ at IFTF

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November 06, 2025 De Ruiter Innovations has introduced a compelling new campaign at the International Floriculture Trade Fair (IFTF) in Vijfhuizen, showcasing its vibrant red

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Opinion

Jet tied But Thumb flex

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Bʏ Mᴀsɪʟᴀ Kᴀɴʏɪɴɢɪ October 30, 2025  It’s a bit of a mystery where most Kenyan growers are at this very moment. Maybe you’re already in

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Production

Tailored Varieties: The Future of Floriculture

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October 30, 2025 Editor’s NoteAs climate patterns shift and global flower markets demand greater consistency, the message across the floriculture value chain is clear: the

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