A new era begins at Bosman Van Zaal.
Bosman Van Zaal, a frontrunner in innovative horticultural technology, announces a significant strategic change today: the appointment of a new CEO. Marco Braam, the driving force behind the company’s international success, was to step down as CEO on February 3, 2025, to focus fully on the strategic growth of Green Innovators, the holding company that includes Bosman Van Zaal.
Martin Helmich: A Trusted Leader with a Fresh Vision
Leadership will pass to Martin Helmich, an experienced and innovative professional within the sector. As former Chief Commercial Officer at Hoogendoorn Growth Management, Martin has proven his ability to combine vision with decisive action.
“Martin is the ideal person to lead Bosman Van Zaal to new heights,” says Marco Braam. “His international experience and innovative perspective align seamlessly with our ambitions to further transform the global horticultural sector.”
Turnkey Solutions and High-Tech Innovations: The Strength of Bosman Van Zaal
With a unique approach encompassing design, implementation, and maintenance, Bosman Van Zaal leads the way in advanced horticultural solutions. These include internal logistics, robotics, vertical farming, and fully controlled growing environments (Controlled Environment Agriculture). With over 100 years of experience, in-house R&D, and international service capabilities, the company is the go-to partner for horticultural projects worldwide.
“Bosman Van Zaal is a true pioneer in the sector,” emphasizes Martin Helmich. “I am excited to work with this talented team to advance sustainable innovations and help our clients excel.”
Building a green future together
This leadership transition marks an important step in Bosman Van Zaal’s vision for the future. With an unwavering focus on growth, collaboration, and innovation, the family-owned company continues to contribute to a thriving and sustainable horticultural industry.