For the sixth year in a row, Kenya is set to host the International Flower Trade Expo (IFTEX), slated for June 7-9 at the Oshwal Centre, Parklands, Nairobi.
Currently, IFTEX is at par with other important flower exhibitions organized by HPP which include World Floral Expo (USA), Agriflor (Quito, Ecuador), and the International Floriculture Trade Fair (Vijfhuizen, Holland), all that are key activities in the flower industry calendar. Since IFTEX opened its doors here in 2012, there has been a steady pattern of target visitors. Kenya’s flowers are a sensation in the US going by the interest the Kenya pavilion attracted during the World Floral Expo in Las Vegas (US) held early this year. This year’s show comes amidst renewed focus in the country following the classification of JKIA to Category A status enabling direct flights to the US from Nairobi. The two make US the main target this year.
It has been costly and lengthy to ship the country’s flowers to the world’s biggest market after the EU. “Owing to the availability of the flights, we expect more American buyers in Nairobi next month going by confirmed visits and increasing inquiries”, says Dick Van Raamsdonk. Nobody can deny the fact that in this year’s show the catchphrase will be, “Buyers from America’’.