By Mᴀʀʏ Mᴡᴇɴᴅᴇ
Not every season announces itself with grand gestures. Success, more often than not, is built quietly, and in moments that rarely make it into reports or newsletters. It’s in the small wins, the near-invisible shifts in the day-to-day, that the groundwork for the big seasons ahead is quietly laid.
Take a moment to think about your farm’s year so far. Maybe it’s the adjustment to a spray program that solved a lingering pest problem. Or a crew that found a faster, cleaner way to pack without anyone prompting them. Perhaps it’s a single new client inquiry from a market you’ve been eyeing for years, just one order, but it hints at doors opening.
These wins might seem minor at the time. They don’t show up in headlines, but together, they’re what carries an operation through tough stretches and uncertain markets. They keep teams motivated, operations efficient, and managers confident when bigger wins feel out of reach.
And in an industry like ours, where factors like weather, freight logistics, and shifting market demands can turn on a dime, those steady, incremental victories mean everything. They’re what turn average seasons into good ones and good seasons into great ones.
As we edge toward the mid-point of the year, it’s worth pausing to take stock of these moments. Celebrate them. Share them with your teams, because the truth is, it’s these small, consistent wins that will decide what the end of the season looks like.
And if you look closely enough, you’ll realize that they’ve been happening all along. So this week, let’s not forget the small wins. They might not stand out, but without them, there wouldn’t be a season worth talking about.
Enjoy reading this week’s Floriweek!