October 30, 2025
The Floral World Meets in the Netherlands and Every Grower Should Be Part of It
From November 4–6, 2025, the world of flowers will once again converge at the Expo Greater Amsterdam in Vijfhuizen, Netherlands for the International Floriculture Trade Fair (IFTF). Organized by HPP Exhibitions, IFTF has become the premier meeting point for every segment of the global floriculture chain, from breeders and growers to exporters, logistics experts, retailers, and technology providers.
For growers, IFTF is not merely an exhibition, it is where the pulse of the global flower trade can be felt most clearly. The fair demonstrates the power of human connection, physical networking, and first-hand experience in an industry that thrives on collaboration and innovation.
The Industry’s Global Meeting Point
Each year, IFTF draws thousands of professional visitors from over 50 countries, with more than 290 exhibitors expected for the 2025 edition. The event represents all corners of the flower world, from the established powerhouses of the Netherlands, Colombia, Ecuador, Ethiopia, and Kenya, to emerging producers in Asia, Latin America, and Africa.
The scale and diversity make IFTF unmatched as a global platform. Here, a breeder can meet growers seeking new varieties; exporters can find potential clients; and logistics providers can connect with supply chain partners who keep flowers fresh from farm to vase. For small and large growers alike, this is the one place where market trends, future genetics, and sustainability standards all come together.
Innovation and Sustainability at the Core
Innovation begins with genetics, and IFTF is where the next generation of flowers is unveiled. Leading breeders such as De Ruiter, United Selections, Könst Alstroemeria, Royal Van Zanten, Selecta Cut Flowers, Meilland International, and Suntory Flowers will showcase new varieties with improved vase life, color intensity, and resistance traits.
At the same time, the fair addresses the key sustainability challenges defining modern floriculture. Discussions and showcases will focus on reducing water and chemical use, improving post-harvest quality, and lowering carbon footprints. Companies like FlowerWatch will demonstrate advances in cold-chain management and quality control, while certification bodies such as MPS and Florverde Sustainable Flowers highlight the standards shaping a more transparent and environmentally conscious industry.
Country Pavilions: United by Flowers
A hallmark of IFTF is its network of country pavilions, each representing a nation’s floricultural identity. The Kenya Flower Council (KFC), Ethiopia Horticulture Producer Exporters Association (EHPEA), Asocolflores of Colombia, and other associations will showcase regional strengths and innovations. Emerging markets like Uganda and Zimbabwe will display unique local species, from African proteas to tropical exotics, showing how diversity continues to enrich the global flower trade.
These pavilions not only promote national brands but also offer smaller growers cost-effective ways to reach international buyers. They embody floriculture’s unifying spirit, where flowers bridge borders, cultures, and markets.
Beyond Trade: A Human Connection
While IFTF drives commerce, it also celebrates the people behind the flowers, breeders refining genetics, growers perfecting quality, and supply chain specialists ensuring each stem arrives in perfect condition. Despite digital transformation, face-to-face engagement remains irreplaceable. Seeing, touching, and comparing real flowers offers insights no online meeting can replicate.
The event’s energy lies in this physical interaction, in conversations that spark collaboration, in observing trends firsthand, and in discovering new opportunities that redefine business directions.
An Unmissable Gathering
For growers, attending IFTF 2025 means positioning themselves at the forefront of global floriculture. It is an opportunity to benchmark against international peers, explore cutting-edge innovations, and expand market access. Whether you’re a smallholder seeking new varieties, an exporter scouting for buyers, or a producer investing in sustainable practices, IFTF offers the rare concentration of expertise and opportunity that can transform your business outlook.
From November 4–6, 2025, the floral world will gather once more, united by a shared passion for beauty, sustainability, and progress. For anyone serious about the future of flowers, the place to be is IFTF 2025.