By Mary Mwende,
There’s no sugarcoating it. This season is testing us. Between looming EU regulations and fresh U.S. tariffs, Kenya’s flower industry is walking a tightrope. But here’s the thing: We’ve been here before. This industry was built on resilience. Now it’s time to prove, once again, just how adaptable and determined we can be.
Let’s talk about the EU first. April 26 is right around the corner, and it’s not just a random date on the calendar. It’s a deadline with real consequences. That’s when the EU’s new phytosanitary rules come into effect, demanding absolute compliance from flower exporters or risking exclusion from a lucrative market. And by the way, they aren’t bluffing.
Interceptions hit 48 last year. That’s 48 reminders that pest management can’t be an afterthought. But let’s give credit where it’s due; Kenya has responded. The Rose FCMSA is up and running. Hundreds of farms have registered. Thousands of workers have been trained. Government bodies are working overtime. The effort is there.
But it’s not just about ticking boxes. This is about building trust with our markets. And that trust is earned through consistency. So, every grower, big or small, needs to treat April 26 like a personal challenge: Are my flowers ready? Am I doing enough?
Now flip to the other side of the map; the U.S. has just imposed a 10% tariff on our exports. Is it frustrating? Yes, the tariff stings. But it’s not the end of the road. It’s also a reality check. With AGOA’s expiration looming and Washington taking a harder line on ‘reciprocal trade,’ the effect is already being felt. For flower exporters targeting niche American markets, it’s yet another curveball. Yet, as Cabinet Secretary for Trade Lee Kinyanjui noted, this isn’t a time to panic but a chance to reposition.
Interestingly, we’re still better off than many others. Countries like Vietnam, Bangladesh, and Sri Lanka are facing steeper tariffs under the same U.S. policy. Kenya’s 10% hit is certainly tough, but it’s relatively manageable compared to other regions, especially if we act quickly.
So, where does that leave us? In a tight spot, yes. But not without options. These two challenges are forcing the industry to step up fast. Compliance can’t be optional. Pest control isn’t just good practice; it’s our ticket in. And international trade is about proving our worth every day.