HortiFlora, Ethiopia’s leading horticultural trade fair, is gearing up for what promises to be its most exciting edition yet. Scheduled for April 1-3 at the Millennium Hall in Addis Ababa, this year’s event boasts a record number of exhibitors, a broader product range, and growing international interest.
Buyers from across the globe are expected to attend, eager to explore Ethiopia’s renowned flowers as well as its expanding vegetable and fruit sectors.
Celebrating two decades of growth, HortiFlora has evolved alongside Ethiopia’s horticulture sector, establishing itself as a vital marketplace for international buyers and sellers. The industry’s shift toward direct sales has made it easier for buyers, especially from the Middle East and Far East, to connect with growers. Dick van Raamsdonk of HPP Exhibitions, which organizes the event in partnership with the Ethiopian Horticulture Producers Exporters Association (EHPEA), highlights the fair’s significance, emphasizing how it brings together key players in one space, streamlining sourcing and opening up new business opportunities.
While flowers remain at the heart of HortiFlora, this year’s edition is expanding its focus to include Ethiopia’s growing vegetable and fruit sectors. Exhibitors will showcase a variety of crops, reflecting EHPEA’s broader agricultural scope and creating new trade possibilities. Ethiopia’s strategic location and flourishing horticulture industry continue to attract a global audience, with European buyers expected to attend in large numbers. More industry players are also shifting from traditional auction methods to direct sales, offering buyers a more personal approach to sourcing.
With 140 exhibitors on board, HortiFlora 2025 is set to be the largest edition to date. The floral displays are expected to be more stunning than ever, with exhibitors dedicating extra effort to their presentation. The presence of farm owners further enhances the event’s value, making it an essential gathering for anyone involved in the industry. As anticipation builds, HortiFlora 2025 is poised to showcase the best of Ethiopia’s horticultural sector, reinforcing its reputation as a must-attend event for global buyers and industry leaders.