by Mary Mwende
For a long time, the flower industry has focused on large-scale growers, treating small-scale growers as a mere footnote in the larger narrative. But if we look closely, it’s clear that small-scale growers are just as relevant.
These independent producers are often the first to experiment with unique flower varieties, sustainable growing methods, and creative marketing approaches that forge deeper relationships with customers. Many cater to niche markets, supplying flowers to both local and export buyers.
Yet, despite their contributions, small-scale growers face constant hurdles, and one of the most pressing concerns is limited access to capital and a lack of tailored financial programs. Many struggle to access affordable credit, as traditional funding models often favor large-scale operations. Additionally, market access indeed remains a critical issue, with competition from large exporters and the challenge of securing stable distribution channels. Small-scale growers are facing challenges in securing export opportunities or competing with dominant players in international markets.
The industry, ought to recognize their value and provide tangible support. This means pushing for fairer regulations, strengthening local supply chains, and ensuring that research and resources are accessible to all growers, regardless of their acreage. To create a more inclusive and resilient flower sector, these challenges require collaboration across the industry.
What if the future belongs not to size, but to the agility, creativity, and go-getter spirit that small-scale growers embody? The sector’s resilience may well depend on embracing these growers, proving that small is not just viable but vital.
Enjoy this week’s Floriweek!