October 9, 2025
The 5th edition of the Kenya Flower Festival (KeFFLO 2025), under the theme “Flowers in the Wild,” unfolded as a heartfelt celebration of Kenya’s rich floral heritage, drawing Kenyans closer to the nation’s blossoming story. Held at the scenic Nairobi National Park, the event blended the beauty of the country’s flora with the call of its wild landscapes, reflecting the resilience and innate charm of Kenyan flowers.
KeFFLO, an annual fixture in the country’s agro-tourism calendar, has rapidly risen to become more than just a floral showcase. It is a cultural movement that invites Kenyans from all walks of life to experience the joy, artistry, and emotion that flowers can uniquely express. This festival cultivates a local appreciation for floriculture, an industry where Kenya ranks as a global leader, by promoting the everyday use of flowers in homes, offices, and public events.
The festival’s origins trace back to a vision of Rosemary Kimunya, a passionate advocate and florist who sought to shift the country’s perspective on its own floral bounty. Despite Kenya’s global standing as a top flower producer, many locals remained distant from the floral culture that thrived internationally. KeFFLO was born to foster this relationship, nurture pride in Kenya’s flower industry, and inspire communities to weave flowers into their daily lives.
Each edition takes on a unique theme that creatively showcases the diversity of Kenya’s floriculture, while also weaving in messages of hope, beauty, and solidarity. The 2025 “Flowers in the Wild” theme was particularly fitting as it linked the elegance of cultivated flowers to the rugged, untamed beauty of Kenya’s natural environment, a reminder of the country’s dual identity as a leading flower hub and a land of wild wonders.
This year, the event resonated strongly during Breast Cancer Awareness Month, continuing KeFFLO’s tradition of aligning with impactful social messages. It also highlighted collaborations within the flower value chain, bringing together breeders, growers, designers, and enthusiasts for an immersive experience filled with floral art, lifestyle interactions, and educational moments.
Therefore, the festival’s expanding portfolio, featuring events such as Sip and Arrange sessions and special celebrations like Mother’s Day and Women’s Day flower happenings, promises to keep Kenya’s floral story vibrant and inclusive, nurturing a flower-loving culture that celebrates both the harvest and the human spirit.
KeFFLO 2025 was a rediscovery for many Kenyans of the stories, colours, and emotions their flowers hold, planted firmly in the wild heart of their homeland, flourishing with passion and petals alike.