Jambo Jet, traditionally known for its low-cost passenger services, is swiftly expanding its cargo operations. Specializing in fresh produce logistics, the airline’s cargo division has branded its services as “JM Fresh,” focusing on the transport of vegetables, flowers, and fish, among other perishables.
Expanding Market Horizons
The JM Fresh suite currently services two primary markets: Malindi, Kenya, and Goma, located in the eastern Democratic Republic of Congo (DRC). Flowers form the bulk of the exports to these regions, particularly catering to the demand for weddings and vacation repatriation services in Malindi. In Goma, where the demand for fresh-cut flowers continues to rise, Jambo Jet’s strategic presence is enhanced by its four weekly cargo flights.
Flight Frequencies to Goma:
Sunday, Monday , Wednesday ,Friday
The flowers are sourced from agents such as Total Touch Cargo, Phoenix, and Expolanka, who partner with Jambo Jet for reliable, time-sensitive deliveries. As the company continues to expand its air cargo network, it is opening new markets while building its reputation in the industry.
Meeting Farmer and Customer Expectations
One of the airline’s primary goals is to provide competitive rates and attractive incentives for farmers and businesses looking to transport fresh produce. Jambo Jet aims to offer fair freight charges, easy booking procedures, and reliable availability of cargo space. The company is also committed to minimizing disruptions and offloads, ensuring timely deliveries for their clients.
According to Januaris Maundu, a representative of the Cargo department, “We strive to ensure that there are minimal offloads and that shipments must ride on, even during challenging operational conditions.”
Challenges and Adaptations
Despite its successes, Jambo Jet faces several challenges in the increasingly competitive cargo industry. Other airlines often present stiff competition in terms of freight rates. Moreover, fluctuations in the economy also affect cargo volumes, with certain periods experiencing heavy loads, while others see fewer shipments.
The volatile weather has also impacted flower shipments. Last year, rainstorms and flooding severely damaged flower farms, highlighting the vulnerability of the fresh produce industry to climate extremes. Although Jambo Jet wasn’t directly affected, the event served as a wake-up call.
“We need to prepare ourselves for eventualities like flooding,” Maundu emphasized. “Our airport infrastructure, especially the drainage system, needs to be modernized to prevent over-flooding of the warehouse, and we must build more resilient facilities to ensure uninterrupted operations.”
Strategic Expansion Plans
Jambo Jet has ambitious plans to expand its cargo network. While its current focus is on regional markets such as Malindi, and Goma, and potential routes to Dar es Salaam, Tanzania, there are plans to explore further opportunities. Europe, though not yet a market for Jambo Jet Cargo, remains a future target.
The company’s success hinges on its direct flights and reliable frequencies, offering a streamlined service for its clients. For example, the direct flights to Goma take just two hours, making it an ideal choice for time-sensitive shipments like fresh flowers.
Incentives and Government Support
Looking forward, Jambo Jet is exploring ways to increase its competitiveness through government support and policy reforms. Maundu acknowledges that while complete tax exemptions are unrealistic, easing some of the customs and border restrictions for inbound and outbound cargo could significantly enhance the industry’s growth and help attract more investors to Kenya.
“We need more support in navigating country-by-country restrictions and simplifying customs processes,” he said. “This would make it easier for businesses like ours to grow and expand, especially as we look to tap into new markets.”
As they continue their journey of growth and market expansion, Jambo Jet Cargo is set to be an essential part of Kenya’s fresh produce export industry, helping farmers and businesses reach new markets while offering competitive rates and world-class services.