Messe Essen Agrees Upon Cooperation Via a New Partner Fair in India
The premier global horticultural fair, IPM ESSEN, has had another daughter: FLORATEC-IPM India in Bangalore. A corresponding declaration was signed by Egon Galinnis, Managing Director of Messe Essen, and M.B. Naqvi, CEO of the future partner, Media Today from Delhi.
Media Today is the largest media group in India and, apart from publishing a lot of trade journals, has been active as an organiser of trade fairs for many years. As M.B. Naqvi explained during the festive signing ceremony within the framework of a congress at AGRITECH in Bangalore, he was very pleased and proud to establish an IPM in India together with the big partner, Messe Essen. Moreover, Naqvi expressly thanked Harald Braungardt, Managing Director of INDEGA (“Association Representing the Interests of the German Horticultural Industry”), for the preparatory contacts which had ultimately led to the successful signing ceremony.
Bangalore is the capital of Karnataka, a state with 50 million inhabitants and the largest agricultural and horticultural production area in India. Messe Essen and INDEGA held many discussions with responsible politicians and authorities from the government of Karnataka in which it became evident that the state will provide substantial funding for the cultivation of useful and ornamental plants in the future. Harald Braungardt: “We also see this as a good possibility for the INDEGA members to gain entry to the growth market in India in a promising way with the FLORATECIPM fair as a platform.
“For us, the informative discussions were additional evidence that, after the success of IPM’s foreign fairs in Russia, Dubai and China, we have taken another correct and successful step by opening up the Indian market,” according to Egon Galinnis. “Apart from strengthening IPM as the distinct premier global fair, IPM ESSEN will also profit from the new partnership to a considerable extent as a result of new visitors and exhibitors.
We may interpret the fact that, shortly before the return flight, we were able to make the personal acquaintance of the highest official, Hon. Sr. Tariq Anwar, Minister of State for the Agricultural Sector in India, as another sign of successfully gaining entry to India’s gigantic growth market for horticulture in the future.”