Kenya’s floriculture industry remains one of the country’s most consistent export success stories. Thanks to its favorable growing conditions, year-round production capacity, and well-established logistics to Europe and other major markets, Kenya continues to command a leading position in the international cut-flower trade.
Anchoring this growth story is the International Floriculture Trade Expo (IFTEX), organized each year by HPP Exhibitions. The event has evolved into one of the most important gatherings on the global floriculture calendar. And with IFTEX 2025 scheduled for June 3 to 5 in Nairobi, this year’s edition is expected to be the biggest and most dynamic yet, reflecting Kenya’s growing influence and the industry’s rapid transformation.
IFTEX has positioned itself as more than just a trade fair, it is a business platform where the world’s floriculture professionals gather to connect, trade, and explore new opportunities. Every year, growers, breeders, buyers, and suppliers from all corners of the world converge in Nairobi to discover Kenya’s vast flower offering and form partnerships that shape the future of the market.
According to Dick van Raamsdonk, CEO of HPP Exhibitions, Kenya’s ability to produce a wide range of top-quality flowers, combined with its strategic location, makes it a reliable and efficient partner for international markets. “IFTEX has always been about showcasing what Kenya can do and how it continues to lead and innovate in floriculture,” he says.
Since its launch in 2012, IFTEX has made it a priority to provide space for smaller growers, including those not yet active in export markets. The event creates opportunities for these growers to gain exposure, meet buyers, and build networks essential for scaling their businesses.
The event also promotes diversity in floriculture. While roses remain a signature product, recent editions have seen an expanding variety of flowers on display, responding to shifting global preferences and consumer demand for new and unique blooms.
IFTEX 2025 will once again spotlight the technologies and innovations reshaping flower production. From precision farming systems to climate-smart greenhouse solutions and advanced post-harvest techniques, technology is playing a pivotal role in enhancing efficiency, quality, and market readiness.
Sustainability will also be a strong focus, as growers and exporters work to reduce their environmental footprint while maintaining high standards of quality. The event encourages industry players to adopt eco-friendly farming practices, efficient water management systems, and sustainable packaging solutions as the market increasingly prioritizes responsibly produced flowers.
What to Expect at IFTEX 2025
IFTEX 2025 is on track to be the largest and most inclusive edition in its history. The show will feature a broader range of exhibitors, expanded product displays, and a series of side events designed to create even more value for attendees.
Highlights will include:
- Panel Discussions: Covering market trends, sustainability strategies, and innovations in flower production and logistics.
- Networking Events: Evening mixers and casual meetups to foster connections between growers, buyers, and suppliers.
- New Product Showcases: Debuts of new flower varieties and flower solutions tailored to emerging global demands.
Why You Should Be There
IFTEX 2025 is more than a trade event; it’s a strategic opportunity for anyone involved in the flower industry. Key benefits of attending include:
- Connecting with Global Buyers and Growers: Build valuable partnerships and tap into new export opportunities.
- Staying Ahead of Market Trends: Get firsthand insights into shifting consumer preferences, market conditions, and business opportunities.
- Discovering New Products and Innovations: See the latest flower varieties and production technologies that can add value to your business.
- Expanding Industry Knowledge: Learn from experts on topics ranging from sustainability practices to post-harvest management and market intelligence.
Whether you’re a grower looking to enter export markets, a buyer seeking reliable suppliers, or an industry stakeholder interested in market trends and opportunities, IFTEX 2025 promises a rewarding experience. Mark your calendar for June 3 to 5, 2025!
For more details, visit https://hppexhibitions.com/iftex/