By Mary Mwende
If you’re in the flower business, you already know that connections matter. Whether you’re a grower, buyer, supplier, or industry enthusiast, exhibitions and trade fairs are where the magic happens. These events aren’t just about showing off beautiful blooms; they’re about networking, discovering the latest trends, and staying ahead of the game.
These events are golden opportunities. They give growers a platform to showcase their best flowers to an international audience, helping them tap into new markets and strengthen existing relationships. Buyers also benefit by getting a firsthand look at quality, negotiating deals, and building trust with suppliers, something emails and calls just can’t match.
But trade fairs aren’t just about business deals. They’re also a hotspot for innovation. The industry is evolving fast, with new breeding techniques, eco-friendly packaging, and sustainable farming methods making waves. Exhibitions provide the perfect stage to introduce fresh ideas, discuss green initiatives, and tackle challenges like logistics and climate change head-on.
Another big plus? The learning experience. Between panel discussions, expert talks, and live demos, these events help industry players stay informed about market shifts, new regulations, and cutting-edge tech. Whether it’s logistics improvements or pest control solutions, the knowledge gained at trade fairs shapes the future of flower growing.
Of course, attending these events isn’t always easy. Costs can be high, travel logistics can be tricky, and small-scale growers might struggle to get a spot. That’s why it’s crucial for industry stakeholders to find ways to make these fairs more accessible. After all, when everyone has a chance to participate, the entire industry benefits.
So, what’s coming up? HortiFlora Ethiopia 2025, taking place April 1-3, 2025, at Millennium Hall, Addis Ababa. With over 140 exhibitors, it’s a great chance to network, explore innovations, and dive into sustainability discussions beyond Kenya’s borders.
Then, there’s Flower Logistics Africa 2025, happening on March 31, 2025, at Emara Ole-Sereni, Nairobi, focusing on the logistics that keep the industry moving.
And let’s not forget IFTEX (International Floriculture Trade Expo) from June 3-5, 2025, at Visa Oshwal Center, Nairobi, the ultimate meeting point for Kenyan growers and global buyers looking to do business.
Later in the year, we warm up for the Naivasha Horticultural Fair 2025, which is set for September 19-20, 2025, at Naivasha Sports Club, Kenya. Africa’s largest horticultural trade fair, which brings together industry players from across the globe.
So, trade fairs and exhibitions aren’t just optional extras; they’re essential tools for growth, learning, and staying competitive. Make sure you don’t miss out!