October 16, 2025
FlowerWatch, the global innovator in floriculture supply chain solutions, has announced the appointment of Elizabeth Kimani as the new General Manager for its Kenyan operations. With more than 20 years of distinguished experience in the floriculture industry, Kimani is poised to enhance supply chain efficiency and sustainability efforts across Africa’s leading flower-producing nation.
Kimani’s career spans leadership roles in quality management, compliance, and supply chain innovation, working collaboratively with key industry partners throughout the continent. She currently contributes her expertise as a member of the Kenya Flower Council’s Technical Committee, where she plays an active role in advancing standards and sustainability initiatives within the sector.
Expressing excitement about her new role, Kimani commented, “I am glad to be joining a great and very progressive team. I look forward to supporting the industry in improving and unlocking value along the entire value chain.” She also praised FlowerWatch as a forward-thinking company and conveyed enthusiasm for introducing new solutions aimed at boosting both efficiency and sustainability in Kenya’s floriculture supply chain.
FlowerWatch CEO Jeroen van der Hulst welcomed Kimani’s appointment as a significant asset, underscoring her extensive industry knowledge and leadership capabilities. Her addition not only strengthens FlowerWatch’s footprint in Kenya but also reaffirms the company’s commitment to driving innovation and sustainability in Africa’s floriculture sector.
FlowerWatch continues to support growers, exporters, and retailers worldwide by providing monitoring and supply chain tools designed to improve product quality and operational efficiency. With Kimani now leading the Kenyan office, the company anticipates an elevated focus on sustainable practices and supply chain advancements tailored to the unique challenges and opportunities in Africa’s floriculture markets.
Elizabeth Kimani’s leadership marks a new chapter for FlowerWatch Kenya as it aims to foster greater value creation across the floriculture value chain, benefiting producers, exporters, and consumers alike.