Branding plays a vital role in shaping customer perceptions and influencing purchasing decisions across industries. While widely recognized in other sectors, branding is also becoming...
Briefly introduce yourself (Personal and professional Background)“My name is Jelle Posthumus, and I have over ten years of experience in the floral industry. At the...
Let’s face it: Horticulture isn’t exactly flooded with fresh faces clamoring to join our ranks. But when someone does show interest, are you genuinely encouraging...
Why Soil Fertility is the First Defense against Crop Pests & DiseaseGetting crops off to a good start is critical for achieving high yields. During...
In a detailed interview with Clement Tulezi, CEO of the Kenya Flower Council (KFC), he spoke about the challenges that Kenya’s flower industry faces today...
Choosing the next generation of well-matched combinations is in your hands. At Danziger’s California Spring Trials event in Gilroy, California, visitors will get to choose...
Clarity for small-scale growers and clear sustainability regulations for all growers With the launch of a certification scheme for small-scale growers from the Floriculture Sustainability...
Labour is a familiar topic for growers, especially as, in most cases, it’s the single largest percentage expense line on their P&L. Let’s face it—hourly...