November 06, 2025
De Ruiter Innovations has introduced a compelling new campaign at the International Floriculture Trade Fair (IFTF) in Vijfhuizen, showcasing its vibrant red rose variety named Revolution with the powerful slogan “We own the night.” This message resonates deeply amid ongoing conversations in the Netherlands about women’s safety and the right to feel secure around the clock, conveying solidarity, resilience, and empowerment.
The Revolution rose, now extensively cultivated in Kenya and Ethiopia, offers growers a notable competitive edge, producing between 220 and 240 stems per square meter annually. The blooms feature a head size ranging from 4.5 to 5.0 cm, lengths between 50 and 80 cm, and an impressive vase life of 12 to 14 days. This variety is currently planted at prominent growers, including Nini (Herburg International), Shalimar Fresh, Van den Berg Roses Kenya, and Panda Flowers.
For more information visit: De Ruiter Innovations