November 27, 2025
InnovationFest events to take place throughout November
The 2027 season is now underway, and Danziger is showcasing the new varieties, tools, and trends growers need to make it the most successful year yet. InnovationFest, the company’s official launch of the future growing season, highlights breakthroughs in breeding and offers learning opportunities for growers of every size. This year, Danziger’s socialchannels will be filled with first-hand looks at advanced genetics, discussions on research-backed global performance, and innovative techniques for growing efficiencies.
“The 2027 season is going to be extraordinary, with new genetics that bring beauty to the next level,” says Ori Danziger, deputy CEO. “These varieties offer the colors and patterns growers and home gardeners are looking for, as well as a few surprises that will be on everyone’s list for next season.
Pair these stunning selections with outstanding global performance, and you have the formula for success.”
Breeding Innovations
Danziger’s offerings showcase bold colors, striking patterns, and new favorites every gardener will want! Here is a sneak peek at just a few new varieties!
Exciting Expansion in the AMAZONAS™ Petunias Collection
Drumroll please! Danziger continues to redefine the petunia category, adding three new colors to the AMAZONAS™ Collection. These petunias are pushing the boundaries of what blooms can bring to the garden. Get ready for AMAZONAS™ Midnight Finch, Pink Macaw and Violet Parakeet (pictured). The three new selections join the award-winning Plum Cockatoo variety.
Each selection brings the colors of the rainforest to any garden with ruffled green edges and unique bloom colors. Adding AMAZONAS™ brings a conversation starter to beautiful patio pots and hanging baskets.
This new addition to the OMBRE™ series features bigger flowers and bolder blooms in hues of red, orange, and yellow. It is absolutely glowing with on- trend tropical color that creates eye-catching, color-changing mono baskets and adds a punch to combinations.
Danziger’s SOL LUNA™ Hybrid Impatiens Series now features a beautiful bicolor variety! SOL LUNA™ Orange Duet offers large, creamy orange and bright white blooms backed by deep dark foliage. A standout in the garden, Orange Duet brings all the performance – in sun or shade – you’ve come to expect from this uniform and vigorous series.
Three New NESIA™ Nemesia
Danziger’s top performing nemesia series adds three new colors for 2027. NESIA™ Arctic Blue, Hot Red(pictured), and Gold bring a multitude of multi-colored blooms in a compact habit. The entire collection blooms early with loads of flowers and is more heat tolerant than other nemesia on the market. Perfect for 6-packs, quarts, and combos.
Three new BESTIES™ Osteospermum colors
The award-winning BESTIES™ Osteospermum series keeps getting better with three new colors. BESTIES™ Playful Bicolor Purple (pictured) features lavender and light pink blooms with gorgeous purple centers. BESTIES™ Vivid Violet brings vibrant blooms to the garden while BESTIES™ Brilliant Bronze adds a warm glow to containers or the landscape. Trialed, tested, and selected for similar flowering times, BESTIES™ are a grower’s best friend.