“ADAMA is a part of the second green revolution in Kenya,” says Mr Ido Rahat Product Strategy Manager. The world leader in crop protection solutions, founded over 70 years ago with roots in Israel has partnered with Amiran Kenya Ltd in Kenya and has successfully improved the lives of many farmers with its innovative, farmer-centric products.
What sets ADAMA apart?
Mr Ido Rahat Product Strategy Manager says “ADAMA is the unique and successful partnership of Kenya and Israel. We bring the superior agriculture technology of Israel and adapt it to the Kenyan market using local expertise. Our goal is to help farmers with modern technologies that enable them to reap the most benefits from their fields and crops. All our products are created by first identifying the farmer need, finding a solution for it using the R&D expertise, and finally delivering a product that is tailor-made for the local market.”
Launch of Bigo
Mr Ido Rahat said this while addressing flower growers in Naivasha during the launch of Bigo, one product with two modes of action on both downy mildew and botrytis. Mr. Ido said Bigo is a combination of two different molecules Fluazinam and Dimethomorph which have translaminar and contact activity against Downy Mildew and Botrytis. Combining these two molecules with two different modes of action enables Bigo to target two diseases at once. Thus, the uniqueness of Bigo is that addition to its high efficacy on Downy mildew, it is a good choice to control Botrytis as it kills any botrytis spores o the rose stems or heads simultaneously