This year’s Valentines Day and mother’s Day million’s of consumer’s bought flowers. It’s peak for florists, anticipating to bring billions of dollars to the floral market.
While it’s easy for customers to pick up flowers at the local grocery store, florist shop or to seamlessly order arrangements online, not surprisingly there’s up to a year of forecasting and planning for what one representative from online flower delivery company calls a “last-minute holiday.”
Don’t underestimate the importance of these days to the floral industry. The biggest floral holidays are Valentine’s Day and Mother’s Day, but Valentine’s Day is a big percentage of yearly sales.
High volume, perishable products, fickle winter weather and long transportation routes means that the supply chain must be working smoothly to get the fresh flowers in the customers’ hands at the right time.
The cold chain
Lovebirds around the world can thank the cold chain for allowing them to adorn their tables with blooming buds every February, and actually all year round. That’s because most of the flowers sold come from abroad. The main domestic floral producers, accounts for only a small percentage of the flowers, though these flowers too must be maintained in the proper environment for quality purposes. The rest of the flowers primarily come from South America and Africa.