For many years, Dutch Flower Group (DFG) has been active in Africa and especially in Kenya, with respect to sourcing African products, like roses and carnations, as well as other varieties of cut flowers and foliage.
In the past, the activities of the DFG marketing and trading companies, based in Europe, were represented by two well-known local sourcing companies: Flower Sourcing Africa (FSA) and PROGRESS.
FSA was born out of the former DFG Kenya sourcing team. PROGRESS was the Mavuno Group, Professional Grower Export Support Services organisation, which after the DFG/Mavuno strategic alliance in May 2011, migrated to DFG. These two organisations for the last few years have been operating autonomously of each other, both sourcing from and supporting growers on behalf of Dutch Flower Group companies.
Due to the ever-changing market environment the way of working of Flower Sourcing Africa (FSA) and PROGRESS has become more and more comparable over the last few years. Both organisations are active on behalf of European multiple retail customers (i.e supermarkets) as well as floral wholesalers of Dutch Flower Group companies in The Netherlands and UK. These marketing companies deal with the leading parties in the consumer sales of cutflowers, bouquets and plants and work on a long-term basis together.