Briefly discuss Harry (background-personal and as a grower to current position General Manager Sunland Flowers)
My name is Harry Kruger and I am the General manager of Sunland Roses Ltd. Before I came to Kenya to farm Hybrid Tea roses I studied Viticulture and Pomology in South Africa. I was busy making wine when I saw the opportunity by working in Kenya.
How do you see the future for African rose growers? What should they focus on to survive?
The world in general seems to have contradicting ideas about African rose growers. Some I’ve met still think that growers in Africa and especially in East Africa are still only concerned with the auction style of growing. African growers need to concentrate on optimizing the size of their businesses and focus more on quality rather than quantity. That being said, there are still many brilliant farms that grow for auction and that is great, but we should realize that the world is constantly changing and that the direct market is a huge force behind some of those changes. Without going into too much detail, the scenario is basically the following; other countries have been supplying the direct market place with very high quality stems for a long time and the growers in East Africa are fairly new in the game, so to speak. This is not to say that we lack anything or have inferior quality roses, but some markets seem to have this stigma, that long stemmed top quality Hybrid Tea roses do not come from Africa, but rather South America. This was perhaps true in the past, maybe about ten or fifteen years ago, but is no longer the case. Kenya, for one, produces stems that in my mind can definitely rival those from any other country. The goal should be to get markets to realize this and not simply put our flowers in the back and focus on the other countries they’re used to in the past.