What would you attribute your success to considering you indicated the inaugural show exceeded expectations?
The fact that Kenya is one of the countries in the world where the production area of flowers structurally increases is a strong indicator that the sector -overall- is in a good shape. Moreover, growth in a worldwide economical turmoil shows that the sector has to row against the stream and still moves forward. This cannot mean anything different than strength for even more growth when coming into calm waters. Therefore IFTEX is an excellent instrument for the Kenyan floriculture Industry to support and accelerate this growth.
What has been your most ‘unexpected’ occurrence at the show?
I was 100% confident that this trade fair could not fail and would be a “full house”. The only big unknown factor was how to convince the Kenyan growers that this would work if they just would believe in it. Never before in my career of organising flower trade expos anywhere else in the world, I had so many excellent building parts in my hand to create the almost ‘perfect’ flower trade exhibition, I am even tempted to call it. Being a flower trade expo specialist, I got very excited the moment I added it all up and suddenly visualized the ideal place for an African flower trade expo could, would and should be Kenya and Kenya only. I then decided to hold as many meetings with the growers as needed until they would be convinced to give it a try and take a booth. It was somehow still unexpected though when I finally I managed to get enough on board. The rest as they say is history. Growers from the region have also joined the show.