Regardless of how you grow, the profitability of your farm will depend on three main factors: demand, viability, and profit margin. Lots of new farmers focus the majority of their efforts on their ability to grow a single crop and forget to do research on the other factors.

Turkish Cargo carries 4k tonnes flowers from Nairobi, Quito
Turkish Cargo transported 4,000 tonnes of flowers from Nairobi, Kenya to Stansted, Narita, Maastricht, and Riyadh; and from Quito, Ecuador to Amsterdam, Beijing, Manila, Jakarta and Taiwan, in addition to its charter flights.

The accomplished air cargo brand carried flowers between January 1 to February 10, 2019. Providing its services by means of the airconditioned aircraft for maximum freshness and shelf-life with cold chain solutions, Turkish Cargo makes it possible to carry the flowers of Africa, an important centre to grow flowers, to the entire world with its air cargo services provided to 36 countries across the African region, and a total of 54 destinations.

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February 14th is upon us. It is Valentine’s Day; a day marked by lovers, friends and family to show affection by swapping such presents as flowers, cards, chocolates and other expressive, if not romantic gifts

But first, the ever fascinating Valentine’s story
There exists several tales about the origin of Valentine’s Day, and nobody knows if they are factual. The most famous ones all have endings. The first one is about the young Valentine, who was a victim of his belief on February 14 of the year 270. He, a Roman, converted to Christianity and by doing so offended the Roman leaders. On February 14 Valentine was tortured and beheaded. However, he succeeded in giving the daughter of the prison warder a note just before he died. The note contained the legendary text ‘From your Valentine; forever marking february the 14th as a day of love displays.

Another story is about a priest in Rome named Valentine. An emperor named Claudius II had forbidden the Roman soldiers to marry, because he was of the opinion that unmarried men were better soldiers. Priest Valentine ignored this rule and united young couples into marriage. The emperor found out about this and imprisoned Valentine and sentenced him to death.

It is all Red
The big rush is over. In the weeks leading up to February 14th, growers worked around the clock to harvest and ship their flowers, and at the beginning of the week, the final Valentine’s flowers left the farm. Also at the FloraHolland auction in Rijnsburg and Aalsmeer, the same trend happened. “The overall picture this year was moderate to good”, says Amerik de Best, auctioneer at Rijnsburg. “In general, the quality was good and red received good prices at Rijnsburg. White was also doing quite well, but other colours trailed behind.”

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Luckily, consumers are starting to request more information on where and how their flowers were grown and who grew them. Most of the Kenyan growers welcome this paradigm shift.

Kenyan growers encourage transparency not only in their business, but in the entire floral industry. “We aim to be stewards of the earth and work in harmony with nature to create amazing cut flowers that are safe for farmers to grow, and promote healthy soil”, says Andrew Wambua as he prepared for 2019 Valentine.

So, how do we highlight to our customers that we are a sustainable farm dedicated to the economic, social, and environmental well-being of our land, our flowers, our team members, and our community?

The way that makes the most sense for the growers, has been to obtain certification to Sustainable Agriculture Standard. This trusted certification quickly signals to consumers that our flowers were grown in a responsible, ethical and sustainable manner.

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As Britain prepares to leave the European Union, workers in Kenya’s flower industry are closely monitoring developments. Flowers are big business in Kenya and earnings from exports have doubled in the past five years. A key export destination is the UK, which most of the flowers enter after being auctioned in the Netherlands. Growers and exporters in Kenya are asking the same question – what impact will Brexit have on the flower trade?

What is the current situation?
Kenyan flower exporters currently enjoy zero tariffs on cut flowers sold to the EU. This is set by an interim arrangement, which Kenya secured through signing and ratifying the Economic Partnership Agreement between the EU and the East African Community.

The deal is temporary until the three other members in the regional group sign up so it can come into full effect.

Why does the UK flower trade matter to Kenya?
Britain is the second largest export destination for Kenya’s cut flowers after the Netherlands, taking almost 18% of the flowers produced in the country.

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In recent years, the Russian government has made self-sufficiency a top priority. This has already resulted in a large number of new greenhouse projects for vegetable cultivation. But also in flowers and plants, Russia aims to become less dependent on imports. That’s not all bad news for foreign companies, however. The expansion of domestic growers opens up opportunities for suppliers from other countries, while Russia’s increasingly affluent population drives up demand for flowers and plants, both from within the country and abroad.

It’s not just vegetable greenhouses that are popping up across the country – Russian ornamental growers are doing good business too, expanding for the sake of self-sufficiency. For instance, a new greenhouse in Saint Petersburg is to meet up to 60% of the city’s demand in flowers for flowerbeds. A few months later, in June 2018, construction of a tulip greenhouse near Smolensk was announced. Other recent expansions include a rose greenhouse in North Ossetia, while a rose grower near Moscow just announced a 6 hectare expansion.

These are just a few examples that show how the flower business in Russia is stabilizing – a development also noticed by the organizers of the annual FlowersExpo, who are seeing an increasing number of domestic participants.

Opportunities for suppliers
These expansions offer chances for suppliers. One such supplier, Schneider, is seeing constant growth in the Russian market. As Zsófia Simó, marketing & communication specialist at the company,said: “Russian growers always strive to expand their businesses and Schneider youngplants is happy to provide valuable knowledge and advice in order to allow them to reach their goals.”

This sentiment was echoed on the trade show floor, where it became apparent that several growers were expanding or planning to expand their greenhouses. In turn, the breeders at the show also reported seeing an increasing interest for their varieties from the Russian growers.

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At the China International Import Expo, flowers becomes an important exhibit and decoration in the Kenya Pavilion. Fourth Largest Fresh Cut Flower Exporter The geographical advantage of Lake Naivasha in Kenya is suitable for roses’ growth. The roses have a strong competitive edge in international flower market! In Kenya, the flower industry has become an important pillar of Kenyan economy after tourism and tea. As the world’s fourth largest exporter of fresh cut flowers, Kenya’s flower industry is mainly served for the European market, and nearly half of it is sold to the world through the Dutch auction market.

New Favorite for China’s Consumers
In recent years, the flower consumption has risen so fast that domestic supply has been unable to match the demand. The increasing consumption gives rise to the sales of high-quality imported flowers. Kenyan flowers, as medium and high-end variety in China, have become the new favorite in suppliers and consumers.

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• National carrier may fly flowers through Miami, L.A. or NYC
• New air-services deal would open way for export push

Ethiopia’s burgeoning flower-growing industry is setting its sights on the U.S. in a bid to break the dominance of Latin American producers in supplying roses and other blooms to the world’s largest economy.

State-owned Ethiopian Airlines Enterprise is evaluating freighter flights through Miami — the main entry point for U.S. flower imports — Los Angeles or New York, regional manager Girum Abebe said in an interview. The company currently transports stems there only in the bellies of passenger jets.

Ethiopia has become a major force in global floriculture in the past two decades, exploiting a tropical high-altitude climate that provides yearround natural light combined with hot days and cold nights perfect for bringing plants into bloom. The conditions mirror those found in the Andes, where growers in Ecuador and Colombia currently dominate flower exports to the U.S.

“Ten or 15 years ago Ethiopia was not exporting a single rose, but now we have earned our position in the world market,” Girum said. “North America has been the major importer of horticulture products from other parts of the world, so we want to have part of that.”

Ethiopian flower exports are currently focused on Europe, and have made the country Africa’s secondbiggest producer after Kenya and fourth-equal worldwide, according to Rabobank research. About 80 percent of Ethiopian production is flown to the Netherlands, the center of the global flower trade, and re-exported from there. ‘Bigger Blooms’ ‘

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What is your personal back ground?
I have a degree in Bachelors of Science with Majors in Zoology and thereby entomology is what has landed me in the industry.

Why did you choose to be an agronomist?
I didn’t choose to be an agronomist, my former boss, Nikolai saw the potential in me first and send me to the field to go and do trials with a product I had pioneered for the market in his company. When I did the trials and the product worked, I was thereby told to go and market the product. Being in the field and controlling pests became interesting and I am loving every bit of it that is offering solutions to farmers.

How long have you been working with farmers?
This is my eighth year working with farmers both in flowers, cereals, vegetables and fruits.

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