Wilting Under New Rules, Competition
With a perfect allyear growing climate, affordable labor and access to temperature-controlled air freight, Kenya has all the ingredients to become one of the top flower producers in the world.
Hopes by Kenya’s flower growers to exploit the lucrative United States market and stop dependence on the European market has not borne much fruit despite the recent launch of direct flights between Nairobi and New York.
In spite of optimism and excitement after national carrier Kenya Airways (KQ) started direct flights to the US, the airline’s business strategy of focusing on passengers as opposed to cargo has dashed the hopes of the flower industry of targeting the market that has remained elusive.
This is bad news for the industry which despite being the second leading foreign exchange earner after tea, is grappling with a myriad of challenges that are threatening the country’s position as Africa’s leading producer of cut flowers.