Reduction
The three R’s are a natural fit. We need to find the carbon footprint of what we are doing. This is the question where sustainability comes in, what is the environmental impact? Today’s market place; the millennials and the generation coming after, choose products based on their impact on the ecosystem. People purchasing today are using different parameters, whether you like it or not. “If you can identity and differentiate, your product from the guy next to you , as environmentally safe and ethically grown as well as meeting all other requirements for sustainability, then you’ll have a better leg to stand on,” Parit emphasized.
A lot of Carbon emissions is packaged per every kilo of flowers every year. This is where Kenya should put efforts to differentiate products and make them more competitive.