Corporations often need to exhibit at simultaneous trade shows in different localities and for different reasons. They may even have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. Flower suppliers are an example of a companies exhibiting at two trade shows. Why does this happen?
Quite simply, each trade show appearance has a different objective. One trade show exhibit concentrate on new lead generation, while the other trade show display’s focus on new product launches. Even though these trade shows differ, message needed should be consistent in presenting their corporate brand. Trade show visitors may have a different agenda for attending each trade show, but the corporate message must remain consistent and easily identified with the corporate DNA.
Every aspect of trade show exhibit presence also must match up with company promotional materials, advertising, public relations, online marketing, website and direct mail. Companies lose identity when they dilute their image with mixed messages. Marketing pros say the golden rule is to stay true to your corporate message, reinforce the brand, and let everything else follow suit.
In the Best Flowers Quality Awards for Breeders under the category of Roses, the Platinum Award was clinched by De Ruiter East Africa Ltd with the standard rose “Rhodos”. De Ruiter East Africa’s red rose Rhodos, took center-stage during this year’s IFTEX with elaborate displays and much attention from show visitors. Rhodos is a premium rose with a clean red hue and good shape. The rose enjoys significant market presence and is currently regarded as one of the best reds out of Africa. Rhodos has an average stem lenght of 80cm and above, and a vaselife of up to 15 days. It grows a headsize of average 5cm at 1700 altitude. 
The target for Tanzania’s horticultural industry is to hit an annual export value of 1 billion US Dollars in 2018 and almost double it in the following two years to reach 1.85 billion Dollars by 2020, says Jacqueline Mkindi, CEO of the Tanzania Horticultural Association (TAHA).
Looking back over the past twenty four months Oscar shilliebo technical sales manager Dow Agrosciences, is proud of the company’s per formance even though it has been exceptionally difficult year all round in the industry. With the next year underway and plenty of strategic plans in place, Shilliebo looks on with anticipation to the next twelve months.
There comes a time in the business world when integrity, honesty, openness, personal excellence, continual self-improvement, and mutual respect become valued constituents for things to move in the right direction. With these core beliefs, Silpack readily takes on all challenges, and pride themselves on seeing them through and holding themselves accountable to their customers, honoring their commitments, and striving for the highest quality in new and current developments.