Over 20% of the flowers shipped by growers never reach the final consumer in the export market because they are lost or damaged during the various stages of the distribution chain. Losses can be reduced by ensuring more careful handling, better temperature regulation, attention to phytosanitary requirements and the use of suitable preservation agents. Such measures may be inadequate and even fruitless, however, if not combined with appropriate export packaging.
Because flowers and plants are living and thus developing organisms, they have a limited life span. Suitable methods should therefore be adopted to ensure that the product’s evolution is controlled throughout the shipping process. The choice of an export packaging, adapted to the product as well as to the distribution network and the market, is therefore important to export success.
Single Face Kraft (SFK)
Most growers show a lot of keenness when choosing cartons, sleeves or even refrigerated containers. However, little attention is generally given when choosing SFKs yet they are the first line of protection for the flowers. This has resulted in growers losing many stems which should have turned into dollars. This was revealed by a research carried out recently by this periodical.
In Kenya, there is a wide range of SFK’s available to growers and exporters from different suppliers. Though the reason for selecting a specific type of SFK are not always clear. Pack rates and cost efficiency seem to be prevailing motives according to our research. The outcome, however, is not always what would be best for the flowers.