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“East African Packaging Industries LTD. are making magic. In one word, they exist for the sake of simplicity. They focus their efforts into taking on all the worries over packaging from their customers, leaving them to concentrate on their core activities. Their contribution to the business mix is brief, crisp, penetrating, perceptible and a creative insight into the minds of consumers. Memorable ideas, images and stories, where less is more and understanding triumphs over information”, I concluded as Mr Nick Barnes took us through the interview. In his narration from one department to the other, one statement kept on recurring, no compromise to quality.

Royal De Ruiter East Africa Holds Successful Open Days Showcase

Royal De Ruiter East Africa welcomed African rose growers and other players in the floriculture industry to their first open house showcase this year. The two day event held on 9th and 10th March was an opportunity for Royal De Ruiter to showcase their current commercial varieites, new market introductions as well as code varieties. “The open days were timely as we got to share with our partners our strategic plan moving forward especially after receiving our royal designation just before close of 2015,” said Edward Manning, MD Royal De Ruiter East Africa. Notably present during the open days was one of Royal De Ruiter owner directors Henk de Groot who interacted with guests as they shared ideas and exchanged deals.

Rose varieties bred at Royal De Ruiter are sold worldwide, supported by a network of agents and representatives who provide prospective buyers with carefully compiled information based on measurements carried out on our products at our various testing facilities. Royal De Ruiter also has testing facilities in all of its production areas across the globe, an approach that has proved highly beneficial in realising the firm’s envisioned goals in respect of product differentiation.

They say that our crops are exposed to about 240 economically important pests and diseases and Downy mildew happens to be that disease affecting the

Briefly discuss Matt Fryer (Background and Managing Director Arysta LifeScience East Africa)

I was born into a farming community in South Africa, and my love for farming, nature and the outdoors started as far back as I can remember.

After completing my BSC Agric in 2002, I went on to work for a small crop protection company, Gap Chemicals, based in Kwazulu Natal and focused on Sugarcane. The small size of the company resulted in me being exposed to all aspects of running a successful business and this quickly revealed yet another passion I have for customer service.

In 2008 I joined Arysta LifeScience South Africa as a Key Account Manager and in addition to my deliverables I took on active roles in the S&OP process, demand planning and had a short stint of looking after the Southern Africa export business. In 2014 I was appointed Commercial Manager for South Africa, mainly as a support role to the Commercial Director, and was responsible for forecasting, pricing, stock distribution and allocation. In early 2015 I was offered the incredible opportunity to move to Nairobi. Having spent my entire career being based in South Africa, it was an easy decision to make to move here and embark on this new leadership challenge.

We cannot close our eyes to the problems the world faces. At Agrichem Africa Limited® we believe that business must be part of the solution. But to be so, business will have to change. Sustainable, equitable growth is the only acceptable business model.

Agrichem Africa Limited® works to create a better future every day, with brands and services that help people feel good, look good and get more yields out of the harvest. Our first priority is to our consumers – then farmers, employees, suppliers and communities. When we fulfil our responsibilities to them, we believe that our shareholders will be rewarded.

Agrichem Africa Limited® has, from its origins, been a purpose-driven company. Today our purpose is to make sustainable farming a common activity. This means helping to build an industry where everyone lives well and within the natural limits of the planet:

Kenya Flower Council (KFC) is a voluntary association of independent growers and exporters of cutflowers and ornamentals, formed in 1996, with the aim of fostering responsible and safe production of cut flowers in Kenya with due consideration of workers welfare and protection of the environment.

Against this background the KFC has become a common platform for industry representation, promotion and compliance to pertinent local and international standards, deemed necessary to secure markets.

Hydroponics is fancy name for growing plants in soilless media with a nutrient solution. Humans started dabbling in hydroponics as far back as 1670 when it was discovered that plants grew better in ‘dirty’ water than in distilled water. Hydroponics became a great way to identify the essential nutrients for plant growth, and the minimum and maximum levels required. Hydroponics gives complete control on nutrient availability.

In Kenya hydroponics is relatively new, becoming popular in the last 15-20 years. The initial move from soil to hydroponics was prompted by the banning of the soil fumigant, methyl bromide, and a general decline in production over time in plants grown in the same soil. It was soon discovered that managed well, hydroponics could be more productive, with better quality and less disease pressure. Hydroponics is generally restricted to high value crops, like roses, but more and more we are seeing tomatoes, capsicum, herbs, leafy vegetables and summer flowers in hydroponics.

Has to Market Your Business

I FTEX has traditionally been a very popular exhibition to market your products, services and business. With advances in social media marketing and Internet technology, like webinars, Google hangouts and video conferencing, the value and benefits of marketing via trade fair comes up. Though technology is changing marketing at a rapid pace, there are several benefits from having exhibit presence at a trade show. These six key benefits are why your business must have IFTEX Exhibition marketing presence:

1.IFTEX Creates Lasting Impressions If Done Right

The main purpose of IFTEX is to showcase a wide variety of options for attendees and business to engage and interact with each other. With a well-designed trade show booth that draws attendees’ attention, a few promotional items, a contest opportunity with giveaways and sales collateral, you will have a wellrounded booth experience that leaves an impression with a prospective customer for months. Consider having attendees enter a drawing by submitting a business card or completing an action on social media. These types of promotions serve dual purposes: increasing engagement and capturing potential contact information as well.