Who is Andrew Tubei? (Background-personal and as a grower)
I am the production and Technical Manager of Maasai flowers, one of the units of Sian group of farms. I’m enterprising and multi skilled grower with more than 13 years in the production of roses, Zantedeschia/ Calla lily and summer flowers. I believe in working objectively and business first mind frame which in turn helps me to improve efficiency, effectiveness and productivity. I work in a challenging and dynamic position with a solid firm that recognizes individual growth and personal contribution to the realization of company objectives.
You have been growing and selling flowers for most of your professional life, if you would have to give your remarks about being a grower, what would they be?
The production of cut flowers is both capital and knowledge – intensive. Due to the extreme sensitivity of the product, professional management and constant vigilance is needed during all phases of growing, packaging and shipping. Because fresh cut- flowers do not undergo any processing between harvesting and sale, growers are essentially producing a finished product. Cut flowers sold in direct markets often retain the identity of the individual grower, and growers who can successfully differentiate their products can attain profit levels far in excess of other producers.