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Varieties are valued at millions, often billion of US dollars. For many successful breeders their varieties represent their most-prized assets. So why are varieties valuable?

I take this opportunity to welcome you to mZurrie Ltd. We are indeed honoured to celebrate our 1st anniversary as a group. It marks an important milestone in our history and commitment not only to our partners but the entire Floriculture fraternity.

Who are we?
mZurrie Flowers is a group of three flower growing farms which centrally managed. The board has invested in a professional Chief Executive Officer who moderates and monitors all the progress from a central office. The three farms namely Winchester farm, Maji Mazuri Flowers and Molo River Farm are run by professional General Managers. The three oversee the day to day running in their individual farms.

Continually improving its range of agricultural innovations to suit the ever changing global environmental conditions and European floriculture markets regulations, Amiran introduced the Amiran Plastic Mulch, an effective, safe generation product from Ginegar Limited, the world’s 2nd largest producer of plastic.

Brought into the country at a time when the agricultural sector was challenged with water shortages due to the 2007-8 drought that hit most parts of the country, Amiran Plastic Mulch has helped farmers to save on cost and conserve water resources with its numerous benefits.

Kenya’s flower industry has been on impressive highs, having surmounted several lows to remain among the most preferred globally. Changes in weather which have hit

Rwandan farmers engaged in food and export-oriented agriculture will benefit from a 50 per cent subsidy on irrigation equipment, one of the means the government has devised to enhance the production of fresh produce (fruits, vegetables, flowers) for the local and export market.

Amb Claver Gatete, the Minister for Finance and Economic Planning, says the initiative will help reduce the country’s expenditure on food imports, especially rice, and expand the exports base.

“We are confident this scheme will boost the sector’s productivity and, eventually, increase our exports, especially from the horticulture sub-sector,” the minister said.

He says that both small and large-scale farmers, particularly those engaged in production of export-oriented crops, will benefit from the subsidy.

As the curtain opens on the Naivasha Horticultural Fair 2014 Exhibition, the 12th edition, there is barely room for any shortcoming that may inhibit its success. All minds and hands that know what it entails have been up and down to try to put different pieces together to make what can be seen as the true spirit of the regional horticultural industry.

The event, since its first ever occurrence has continued to aggressively spread its tentacles world over, luring to its importance the most reputed and less comparable companies in various business of sorts.

The beginning of the event concept wasn’t such humble though the humility and value that is endowed in the event itself reflects a totally different picture. Good institutional organization, positive projection and a solemn consideration of participant’s interest.