De Ruiter receives Royal approval
On Wednesday evening November 4, during an evening party at Claus Hoofddorp, rose breeder De Ruiter presented a special highlight of their journey from the past to their present existence. Through a video presentation that featured special effects, older pictures combined with new images, music and catering, guests were led through one hundred years of De Ruiter experiences. The highlight of the evening was presentation of the Royal designation by Mayor Drs. MM van ‘t Veld to De Ruiter directors and owners Henk de Groot and Oscar Peters. From this moment Royal De Ruiter take the opportunity to present its new corporate identity. The new royal blue, which was presented with logo, banners and images, was received with great applause.

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Everyone around the world knows the tender feel and sweet smell that comes when you get in contact with a flower. Maintaining the quality of these gentle plants that bring color to our lives is an important aspect in all in the flower business. Kenya’s Floriculture Industry has currently embraced the importance of post harvest. A shift is noticeable from the perception that quality is only achieved from the field, with the current thinking being the need to maintain the quality even after harvest’ which is helping farmers have a higher bidding price at the market level. Losses at the post-harvest chain are more severe because they represent waste/loss of human effort, farm inputs and all other resources involved during production.