Naivasha Horticultural Fair, one of the industry’s biggest event of the year always brings great revealations-including lots of tips and tricks for succesful business. This year, serious exhibitors must add a new layer of context to their portfolio, by examining all their products from the user point of view, or as they call it, persona.
In order to be able to answer unfulfilled needs in the market, and to bring true innovation, exhibitors must understand that they have to work outside the box. Whether it’s on the retail level, bouquet company or even the end consumer, there are different tendencies and tastes, and they need to address each and every one of them in the best possible way. Succesful exhibitors need a new framework which is based on 3 main personas: the classic, the trendy and the naïve. Each represents a type of user, a unique style and preferences. By observing the persona, not just the agronomical characteristics, they will be able to screen their product pipe-line from a different perspective, and find more, new solutions for market special needs.

We are alive at critical time where climate change is real. Generally, it has become a challenge for the farming fraternity to plan events because of the unpredictable weather patterns. As a result, for the agripreneurs, some has closed shops while others irrigation has been made inescapable. However, surface water is also unavailable in adequate amounts, making ground water an obvious choice.
Kenya has been part of the international supply base over the past 20 years with the majority of the fruit going to France and Holland. In 2016, avocado contributed KES4.63 billion from 246,057 tons of fruits accounting for 8% by value of the fruit sub-sector. The value increased form 4.45Billion in2015 to 4.63 in 2016 which was a 4.2% increase from 2015. This was due to improved prices in the international market as well as opening of the Russian market that demands high volumes of Fuertes avocados which were not very popular in the European market.
Helping reconstruct a street boy emerging from the tough life in the Kenyan streets is not about the talk, it’s about the walk. It’s not about the what, it’s about the how. And it’s never about the will, it’s about the will. But how can you get it right if you are on the wrong part of the world? Naivasha Horticultural fair has been doing it and will do it. Their generous contribution in many areas has helped enormously. They have involved themselves in plentiful charitable projects which are of great help to the community at large.
The 7th edition of IFTEX was very successful, according to all who attended. In every aspect the trade fair was rated as “excellent”. Both exhibitors and visitors were very impressed by this year’s quality and diversity of displayed flowers and creativity of stand building.
Kenya’s cut-flower industry may be set to grow once again with direct flights opening in October to the United States. Kenya’s flower growers have been anticipating the direct flights for a few years now, according to Clement Tulezi., CEO Kenya Flower Council. Kenya’s cut-flower industry has blossomed since the 1980s, and now holds the biggest market share for exports to Europe. Kenya’s flower producers are hoping direct flights set to open between Nairobi and New York City could help them put down roots in a new market — the United States.