Europe’s largest floriculture fair debuts Tree Nursery Pavilion and introduces smarter networking tools for exhibitors
Aalsmeer, 4–6 November 2025 – Trade Fair Aalsmeer, Europe’s largest floriculture trade fair organised by Royal FloraHolland, marks its 25th anniversary this year with a special edition full of innovation, inspiration and networking opportunities.
From 4 to 6 November 2025, more than 600 exhibitors and 20,000 visitors from around the world will gather in a 25,000 m² exhibition space to discover the latest trends and developments in flowers, plants, technology and concepts. Over the past quarter century, Trade Fair Aalsmeer has become an indispensable meeting point for the global floriculture sector.
Introducing the Tree Nursery Pavilion
For the first time in its history, the fair will host a dedicated Tree Nursery Pavilion. Around 40 growers will showcase a wide range of shrubs, perennials, ground covers and other garden plants. The pavilion will serve as a vibrant centre for product discovery, knowledge exchange and inspiration—strengthening connections within the international green chain.
Smart Lead Collection for Exhibitors
Exhibitors can take advantage of the Summit Lead App to maximise networking opportunities. Each visitor badge includes a personal QR code, making it simple to scan and collect contact details directly on a smartphone or tablet. The app provides an instant overview of leads, allows notes and follow-up actions to be added, and offers downloadable Excel files for efficient post-fair follow-up.
Join the Celebration
This anniversary edition reflects on 25 years of growth while looking ahead to the future of floriculture. With the launch of the Tree Nursery Pavilion, Trade Fair Aalsmeer is broadening its scope and reinforcing its role as the leading international meeting platform for the industry.
Visit Trade Fair Aalsmeer 2025, 4–6 November, and experience where growth and green come together.
Source: Royalfloraholland