As we celebrate our 45th anniversary, we are pleased to announce a significant strategic initiative. Effective June 3, we started our operations as Plants & Flowers Foundation Holland. This name captures our commitment to flowers and plants and enhances our international recognition.
In conjunction with this rebranding, we introduced a comprehensive new digital platform, set for launch in early July and available in multiple languages. This transition will yield several key benefits:
➡️ Enhanced international visibility through a unified and recognizable name.
➡️ Improved efficiency by consolidating our websites and social media channels.
➡️ Expanded outreach with a centralized platform that leverages advanced AI technology.
➡️ Greater flexibility and scalability as the platform adapts both technically and content-wise to meet the evolving needs of the sector.
Managing Director Yvonne Watzdorf articulates the value of this transition: “We are establishing a clearer and more prominent profile, enhancing our efficiency and consistency on an international scale. This will strengthen our connection to the horticultural sector and enable us to contribute more effectively to its visibility, innovation, and growth.”
We look forward to this exciting new chapter and the opportunities it will bring.