Tanzania is charting a bold course for its horticulture industry, with a new target to hit $2 billion in fruit and vegetable exports by 2030. The strategy aims to position the country as a serious contender in the international fresh produce trade, while strengthening its economy and boosting foreign exchange earnings.
This vision was brought into focus after Tanzania’s participation in the recently held Fruit Logistica 2025 in Berlin, one of the world’s most prominent trade fairs for the horticulture sector. The global event brought together players from over 130 countries, including exporters, importers, retailers, and logistics experts.
Leading the Tanzanian delegation was Dr Jacqueline Mkindi, Chief Executive Officer of the Tanzania Horticultural Association (TAHA), who described the event as a valuable opportunity for local businesses to explore new markets and technologies.
“The exhibition opened major opportunities for Tanzania to integrate into global value chains,” she said. “We’ve already secured export contracts worth $12.6 million, positioning Tanzania as a rising player in the global fresh produce market.”
Among the newly signed deals is a significant agreement to supply Tanzanian avocados to India, projected to earn over $7.1 million in under a year. The contracts span the entire value chain from farm to packaging to retail distribution.
And demand is already gaining momentum elsewhere. “In just one week, UK-based firms placed orders for six 40-foot containers of Tanzanian avocados,” Dr Mkindi revealed. “This creates real, tangible economic opportunities for Tanzanian farmers.”
TAHA’s Customer Relations Manager, Loveness Adolf, reflected positively on the country’s strong presence at the event, which drew thousands of global investors and buyers. “This year’s Fruit Logistica was the largest in its history, with over 2,600 companies participating,” she said. “Tanzania’s presence was strong, with over 24 horticultural enterprises represented—an important milestone for our sector.”
The Tanzanian delegation also featured entrepreneurs and representatives from the Ministry of Agriculture’s Crop Regulatory Authority (COPRA), the Tanzania Agricultural Development Bank (TADB), and the Avocado Society of Tanzania (ASTA).
Beyond clinching export deals, the event opened conversations on investment in cold-chain logistics, certification systems, and value addition hubs to support the industry’s growth and meet strict export standards.
With its horticulture sector already gaining international traction, Tanzania is laying the groundwork to transform it into a multi-billion-dollar industry through innovation, improved infrastructure, and international market partnerships.