By Mᴀʀʏ Mᴡᴇɴᴅᴇ
This industry was never built on convenience but on commitment. Despite all the pressure and uncertainty, the work continues. Flowers are still being harvested. Orders are still packed. Quality is still prioritized. That’s what Easter means this year, not just a seasonal rush but a reminder of the grit that runs through this industry. It’s about the steady hand of the grower who shows up every day, no matter the challenge.
You know better than anyone that this industry is not for the faint of heart. It’s about more than just meeting orders. It’s about building trust, ensuring quality, and maintaining a reputation that spans markets around the world. And in times like these, your resilience matters more than ever.
This Easter, while many may focus on the busy season and sales targets, remember that the essence of this time is what you do every day, the commitment to the flowers you grow, the hard work you put into your farm, and the attention to detail that ensures every shipment meets the highest standard.
It’s no secret that the path forward isn’t easy. From compliance with tighter regulations to managing every aspect of quality control, the pressure is real. But it’s also an opportunity to show the world that Kenyan flowers are second to none. The effort you’re putting into your operations now is what will keep us in the game. Every shipment you send out is an opportunity to prove just how committed we are as an industry.
Easter might feel different this year. The challenges may seem overwhelming. But remember, this is nothing new. You’ve faced tough times before, and you’ve come through stronger each time. The essence of this season is not in easing up but in doubling down on the commitment that got us here in the first place.
So, this Easter, keep pushing forward. Keep growing. Keep building. Your commitment is what ensures that Kenya’s flowers continue to thrive on the global stage. The work and commitment go on. And it’s your dedication that ensures Kenya’s flowers reach customers around the world, no matter the challenge.
Happy Easter Holiday!
Enjoy reading this week’s Floriweek!