At the recent open day hosted by United Selections in Nakuru, Kenya, the floriculture industry came together to celebrate innovation and collaboration. Among the experts present was Bart Tesselaar, a seasoned sales representative for Konst Alstroemeria. With over 13 years of experience in the field and a background as an Alstroemeria grower, Bart brought invaluable insights into this versatile flower, affectionately known as the Peruvian Lily.
“Alstroemeria is gaining ground in Africa, especially in the last five years, as farms diversify beyond roses to create captivating bouquets,” Bart shared. The flower’s vibrant colors and long vase life make it a popular choice in both retail and wholesale markets worldwide.
A Palette of Possibilities
The open day showcased Konst Alstroemeria’s impressive portfolio, including classic varieties like Bianca, a pure white flower prized for its quality stems and production levels, and Dubai, a baby pink variety celebrated globally for its delicate hue. New entrants, such as Debbie, a true pink variety with thicker stems and premium quality, and Bahia, a heat-tolerant true red, were also on display.
“White and pink dominate the market, accounting for up to 40% of demand. Starting with these colors is often the best approach for growers entering the Alstroemeria market,” Bart advised. He highlighted the importance of production figures, flower count, and flower size in determining a variety’s market success.
Technical Support: A Key Ingredient
Alstroemeria cultivation requires attention to detail and proper infrastructure, from soil preparation to support nets. Konst Alstroemeria offers growers comprehensive technical support to ensure successful planting and production. “It’s not just about selling plants; we’re here to guide growers through the process and help them optimize their yields,” Bart explained.
With a vase life of up to two weeks and the ability to flourish for four to six years in greenhouses, Alstroemeria presents a sustainable and economically viable option for growers. “It’s a strong flower with excellent vase life, making it ideal for both growers and the sales team,” Bart emphasized.
Global Reach and Future Vision
The demand for Alstroemeria extends far beyond the known. Retail supermarkets and wholesalers in Europe, the Middle East, and Asia are increasingly incorporating these flowers into their offerings. “The Middle East favors vibrant colors, while Europe leans towards whites and pastels. Understanding these preferences is key to market success,” Bart noted.
Looking ahead, Konst Alstroemeria aims to expand its global footprint and introduce new varieties to untapped markets. “In the next 10 years, we expect to increase the hectares under Alstroemeria cultivation, strengthening its presence worldwide. It’s a crop with immense potential,” Bart shared confidently.
Bringing Growers and Markets Together
Introducing a new variety to the market is no small feat. “Convincing growers requires collaboration with designers, exporters, and wholesalers who recognize the variety’s value. It’s about creating a win-win situation for everyone in the supply chain,” Bart explained.
Reflecting on the role of Alstroemeria in the floriculture industry, Bart says “Flowers bring happiness and life to any space. Alstroemeria, with its vibrant colors and enduring quality, embodies that spirit beautifully.”
