Visitors receive valuable impulses for their business at the trade fair
From 28 to 31 January 2025, IPM ESSEN will bring together the horticulture industry at Messe Essen. Under the motto “Endless green variety”, trade visitors can expect a unique range of plants, technology, floristry and garden features.
A visit to the world’s leading trade fair for the green industry is particularly worthwhile for horticultural producers:
in the new Gardeners’ Forum in Hall 2, exhibitors will inform the audience about the future, production and industry in the young plant area in practical presentations and panel discussions.
The program, which starts daily at 10.30 a.m., has now been finalized.
On the first day of the trade fair (Tuesday, January 28), the Gardeners’ Forum will be all about trends and best practices. For example, Lubera Edibles, Cultivaris and Proven Winners will be presenting their latest products and current marketing trends. LVG Heidelberg will be presenting its online variety finder and Kötterheinrich will be discussing the future trade requirements.
A joint look into the future is on the agenda for the second day of the trade fair (Wednesday, January 29). Brandkamp will open the forum and report on how companies are mastering the generational change in horticulture. Afterwards, everything will revolve around sustainability and plant protection – two areas that will have a major impact on the future of horticulture. Syngenta Agro, GlobalG.A.P. and Wir sind Garten will show how these topics are currently being addressed and what opportunities horticultural businesses have to position themselves sustainably. The LVG Heidelberg and the University of Hohenheim will report from the perspective of research and science.
On Thursday, January 30, the focus will be on industry and trade. Companies such as Bailey Nurseries, Kordes Jungpflanzen, GASA GROUP Denmark and Syngenta Flowers will be sharing their experiences and ideas. In a panel, four exhibitors will also discuss the young plant industry in their home country of France and draw global comparisons.
On the last day of the trade fair (Friday, January 31), the focus will be on the environment. The French young plant producer LAFORET will talk about the modernization process for environmentally friendly production. Dümmen Orange will close the Gardeners’ Forum with the topic of bee-friendly cultivation.
All presentations in the Gardeners’ Forum will be simultaneously translated for non- German-speaking trade fair visitors. Before the official start, trade visitors can look forward to a daily Meet & Coffee from 09:30 to 10:30 a.m., where they can exchange ideas with political and association representatives. The program will be rounded off twice a day with guided tours of the exhibitors taking part in the Gardeners’ Forum. The complete program and trade visitor information for pre- registration for the guided tours are available online at www.ipm-essen.de.
Take the IPM Express Bus to Essen
Gardeners who want to travel to IPM ESSEN conveniently, will benefit from a very special new service provided by Messe Essen. Buses from several large horticultural regions – such as the Lower Rhine – will be driving to Essen and back throughout the entire duration of the trade fair. Interested companies are welcome to get in touch with their responsible district associations, which will coordinate Messe Essen’s offer in their region.
What to expect at IPM Essen 2025
IPM Essen serves as a central platform for professionals across the green industry to exchange knowledge, explore innovations, and strengthen business connections.
“IPM Essen remains a significant meeting point for horticulture professionals, bringing together exhibitors and visitors from all continents and covering the entire sector including plants, technology, floristry, and garden features the fair offers an unparalleled opportunity to discover the latest products, solutions, and trends.”
More than 1,400 exhibitors from around 50 countries will present a wide array of innovations, ranging from machinery and automation systems to new plant varieties developed through “pioneering” breeding technologies.
Focus on forums and specialized areas
Targeted forums enhance the program for IPM Essen 2025 and highlight key developments within the industry.
Several specialized areas will provide attendees with focused insights and actionable knowledge.
New Grower Forum in Hall 2: This will feature expert-led discussions and best practices for efficient, sustainable plant production. In addition, guided tours to young plant producers are offered to the trade visitors.
Innovation Centre for Horticultural Technology in Hall 4: A hub for the latest advancements in horticultural technology, featuring live demonstrations of greenhouse equipment and digital tools. A forum invites visitors and exhibitors to participate in panel talks and presentations.
FDF-World in Hall 5: Top florists from around the world, live demonstrations and innovative floral trends—the FDF-World is the place to be for creativity and inspiration in modern floristry.
IPM Discovery Center in Hall 5: Retail innovations for the green sector focusing on market trends and POS concepts combining creative inspiration with practical solutions for boosting sales.
Landgard-Ordertage | Frühjahrsedition in Hall 1A: For the first time, Landgard will offer retailers access to spring product collections and promotional opportunities.
Meeting Point Climate Trees and Perennials in Hall 6: The starting point for tours, guiding visitors through the fair, highlighting eco-friendly innovations such as climate trees and shrubs, as well as sustainable practices across the entire sector.
Celebrating excellence in horticulture
IPM Essen will also host industry awards. These include:
The AIPH International Grower of the Year 2025 Award Ceremony is on 28 January. It is an evening gala event celebrating best practices in horticultural production by ornamental production nurseries around the globe. This year, there are ten finalists, and the winner will be announced by award host Michael Perry, better known as Mr Plant Geek, and Sirekit Mol, Head of Commercial Operations for Beekenkamp Plants BV.
The Show Your Colours Award will be presented in Hall 8 in cooperation with Bizz Holland. It celebrates exceptional marketing concepts for plants, encouraging creative storytelling.
The Green Cities Europe Award in Hall 7 will spotlight projects from European cities that focus on incorporating green products and sustainable practices into urban planning. It highlights the role of horticulture in creating greener, more sustainable urban environments. In 2025, IPM ESSEN will host the award ceremony for the first time.
Veiling Rhein-Maas confirms attendance at IPM Essen show
Flower and plant auction Veiling Rhein-Maas has confirmed its presence at the IPM Essen show.
The Veiling Rhein-Maas stand E21 is in a prime location, in the Hall 1 with the auction’s staff happy to discuss auction-related matters with green professionals. The message number one the auction wants to convey is how easy it is to sell or purchase your flowers and plants through Veiling Rhein-Maas. Using its ‘Auctioning is easier than you think!’ tagline, the auction will highlight its different sales channels.
Today, the beating heart of Veiling Rhein-Maas continues to be an ultra-modern auction room offering room to several hundreds of buyers. A wide range of flowers and plants is auctioned off on eight clocks: four for cut flowers and four for potted plants.
“With Clock Service and the three digital channels, Buy-on-Distance, Clock Presale and Webshop, a total of four other sales channels are available for customers in addition to on-site auction,’ say Günther Esser and Cees Hoekstra, managing directors of Veiling Rhein-Maas.
Another highlight in the stand of Veiling Rhein-Maas includes a presentation of the winners of the inaugural Supplier of the Year and Buyer of the Year awards. The latter recognise entrepreneurs who have demonstrated exceptional leadership and achievements in the field of sustainability.
The winners will be revealed at the auction’s upcoming Customer and Supplier Day, taking place on 14 January 2025 in Straelen-Herongen, Germany. During the event attendees will join in by casting their vote to help decide the winner of these awards.