Unique Style Connects with Growers
Product branding and Consistency:
“Agrichem Africa stand is designed well and everything is labelled and placed appropriately, visualized for audience and generation of credible messages about the products .This creates a unique sequence in its construction. All the banners, artworks, product labelling and the display racks are affixed on the more viewable places. What potential and existing customers see is arguably appropriate level of professionalism, said James Gacheru, Technical Manager Flower City Thika. when interviewed by The Floriculture Magazine Team.
Bigger exhibition Booth: “There’s a reason everyone wants to see the Grand Canyon: it’s really big! Similarly, one of the key factors in which exhibition attendees remember most is booth size” said James Gacheru, Technical Manager Flower City Thika. Agrichem Africa Ltd had bigger booth space; attractively designed, calling for attention and action from customers.
Great graphic impact: Attendees could not ignore the booth due to its bright, bold colours, big images such as banners and posters with messages which were easy to relate with. The designs created more impact and visitors approached from far away, down the aisle, and in the booth.
Brand ambassadors: “The Company brought to the show employees who best exemplified their brand. When potential customers visited the stand, they got specific answers to very specific questions because the stand had carefully selected competent individuals who worked effectively as a team. The staff consisted of both technical, sales experience and knowledge. There uniform easily distinguished them from other similarly-attired personnel from other companies. They easily interacted with stand visitors, greeting them in a friendly manner, and offering help and advice where needed said,” Peterson Thuita farm manager Kariki Ltd, Nanyuki.
Prior promotions: To attract more people, the company had pre-show and at-show promotions. They had sponsored the event, ran adverts in the show book and other industry magazines, and send direct emails to their customers to visit their stand. They also offered giveaways which attracted more people to their booth, which could easily remind attendees about their brand after the show is over and reinforce the brand image.
Everything the company stands for, no matter how large or small, was being exhibited.
