Founded in January 2013, Fresh From Source (FFS) is becoming a well-known young company in the flower industry. With our experienced team based in the Netherlands with representativesin Kenya, (Nairobi) and Zimbabwe (Harare), we are able to supply fresh flowers from Africa all over the world.
Objectives Fresh
From Source is part of the Dutch Flower Group family. The company was founded with the objective of meeting the growing demands of customers wishing to get closer to the source. With FFS the customer is able to create the shortest supply chain possible. This trend, combined with the demand to meet the specific needs of the customers, led to the start of FFS. We now can conclude that we made the right step, customers as well as suppliers are happy with the concept of FFS!
Suppliers
Growers are carefully selected by FFS. The selection is based on quality, reliability, consistency and of course, social responsibility. FFS supports growers that are accredited with MPS, Fairtrade and Kenyan Flower Council. The grower base of FFS is equally diverse. The different climates throughout the growing regions in Africa offer us the opportunity to supply very consistently throughout the year. With the wide range of flowers available in Kenya we are able to supply the annual buying requirements of our customers.
Customers
Meeting the needs of our customers is the highest priority for FFS. We are working very closely together with our local African growers to achieve this.
Our portfolio is globally spread with customers located in Russia (the ability of FFS staff to communicate in the Russian language is a distinct advantage), EMEA and Asian Pacific. We are able to supply according the customers wishes; on daily basis, weekly, on the spot or year-round contracts, everything is possible!
Partnerships
FFS is really focused on the creation of strong partnerships both with our growers and our customers. The aim is to source and supply only the freshest quality flowers as possible, and with an efficient, cost effective service. We are constantly looking to optimize this chain, therefore we also believe in partnerships across the whole supply chain. A good example is the close partnership we have with Airflo; together we make sure the flowers will arrive around the globe in the fastest, the freshest, most cost effective and reliable way.
Matching needs with supply
Matching the customer requirements with our grower base in Africa is the key role of FFS. Many customers mean many different preferences, our role is to find the best match between the needs and supply. The ability to offer the customer the full range of flowers from our selected growers is our main objective.
Consolidation and Supply chain
Our orders are planned with different growers in Africa, in order to make up the entire “basket” of fresh flowers as ordered by the customer. Our ability to consolidate shipments is a big advantage, in this way the customers are able to order a full assortment under one Airway bill which saves costs throughout the whole chain. Stringent quality control measures by dedicated technical teams at all points is integral part of our supply chain. We are offering efficient and total supply chain management, also facilitating the cold chain from the airport to our customers all over the globe. This includes temperature management at f.e. the airport, vacuum cooling and the handling of freight logistics.
Fresh From Source has a strong believe in the importance of East African growers and the role that we can play (today and in the future) in the worldwide floricultural industry.
With still an increasing number of customers wishing to purchase flowers directly from the source, FFS is ideally placed to bring the African quality growers together with the international market and vice versa.
Fresh From Source: fresh flowers from source to your doorstep!
Contact details:
Remko Donkersloot
ffs@freshfromsource.com
www.freshfromsource.com