In the vibrant world of floriculture—where colour, fragrance, and beauty meet science and precision—women are shaping the future of the industry in remarkable ways. Their passion, resilience, and leadership are quietly transforming flower farms, research fields, and global supply chains.
Women often possess a natural affinity for flowers—a connection that goes beyond admiration to careful cultivation and stewardship. Yet, despite this closeness to the world of blooms, relatively few have historically pursued careers in flower production. Those who do, however, continue to prove that the sector thrives when women lead, innovate, and inspire.
As the world marks International Women’s Day, Floriculture Magazine reaffirms its commitment to challenging discrimination and championing gender equality within the flower industry. The occasion serves not only as a celebration of women’s achievements but also as a reminder of the barriers that still persist.
Across global agriculture, women play a vital role in building resilient farming communities. From managing farms and advancing research to nurturing skilled teams, their contributions strengthen food systems and rural economies. Yet many continue to face structural challenges—limited access to leadership roles, financing, technology, and professional networks.
Behind every thriving flower farm are dedicated professionals whose expertise ensures that each stem meets the highest standards. Many of these leaders have built their careers step by step, demonstrating resilience, discipline, and vision. Here are a few inspiring voices from across the industry.
For Disha Copreaux, Chief Executive Officer of Redlands Roses SEZ PLC, addressing these challenges is deeply tied to the organisation’s purpose.
“At Redlands, our mission is to shape a sustainable future where floriculture strengthens communities and protects ecosystems with lasting impact. Women are central to that work.”
Speaking in this special issue highlighting women in flower farm management, Copreaux emphasises the critical role women play across the global supply chain.
“Across the value chain, we recognise both progress and the areas where more work is needed. Women’s contributions are invaluable, yet access to resources and leadership opportunities must continue to expand. By supporting women, we uplift communities and strengthen the industry as a whole.”
Through mentorship initiatives, professional development programmes, and inclusive workplace policies, organisations like Redlands are cultivating environments where women’s leadership can flourish.
Another trailblazer is Christine Karambu, an accomplished agronomist and Senior Grower at Bohemian, with over 24 years of experience in floriculture. A graduate in Horticulture from Jomo Kenyatta University of Agriculture and Technology (JKUAT), she later pursued Business Administration (Human Resources) at Kenya Methodist University (KEMU).
Christine combines technical expertise with strong leadership, overseeing Research and Development while mentoring emerging professionals. For her, confidence is essential:
“Self-belief is key when climbing the corporate ladder. Growth comes from evaluating mistakes, learning from them, and moving forward.”
She hopes her legacy will inspire young women to pursue leadership roles and leave their own mark on the industry.
Equally inspiring is Nancy Kurgat, General Manager at Sian Masai Farm, who brings over 21 years of experience in the sector. A graduate of Egerton University with additional training in Business and Strategic Management from Moi University, Nancy has risen through the ranks from supervisory roles to senior leadership.
She believes leadership is defined by action.
“Effective leadership comes from setting clear goals, building strong systems, and leading by example.”
At Sian Roses, she notes, opportunities are driven by performance rather than gender. Her message to young women is simple yet powerful:
“Believe in yourself. Compete boldly and lead with determination.”
Paula Koros, General Manager at Molo River Roses under Mzurrie Flowers, is another outstanding leader. With over 19 years in the industry, she holds a BSc in Horticulture from Egerton University, an MBA from Kabarak University, and a Postgraduate Diploma in Human Resource Management.
Her journey—from supervisor to senior management—reflects both determination and a deep understanding of people and production. Paula believes that customer satisfaction begins with a motivated workforce and a strong organisational culture.
Early in her career, she faced scepticism in a male-dominated field, but overcame it through resilience and continuous learning. Today, she is deeply committed to mentorship:
“My goal is to inspire and guide young women to pursue leadership careers in agriculture and horticulture.”
Standing on the Shoulders of Pioneers
While today’s leaders are breaking new ground, they remain deeply inspired by the pioneers who paved the way. Names such as Rebecca Kotut of Karen Roses, Maggie Hobbs of Tambuzi, Judith Zuurbier of Van Kleef, and Isabella Spindler of Redlands Roses represent a generation that proved leadership in floriculture knows no gender.
Their legacy continues to inspire a new wave of professionals. In fact, many observers note that women are rising into leadership roles in floriculture faster than in many other agricultural sectors—a clear sign of progress.
Cultivating the Future
Supporting women in floriculture goes beyond workplace equality. It is about unlocking innovation, strengthening rural communities, and building resilient agricultural systems. When women thrive—on farms, in businesses, and within professional networks—the impact is far-reaching.
Families prosper. Communities gain stability. The global flower value chain becomes stronger and more sustainable.
As the world celebrates International Women’s Day, the floriculture sector proudly honours the women who nurture not only flowers, but also opportunity, leadership, and progress. Their work reminds us that behind every beautiful bloom lies dedication, skill, and vision—and increasingly, the guiding hands of remarkable women.
Floriweek will continue Celebrating the women shaping the industry.